Ryan
Pearson TM
Ryan PearsonTM is a marketing leader based in Los Angeles, CA focused on the intersection of technology, entertainment and culture.
Throughout his career, Ryan has helped brands attack their category through deep audience research, thoughtful insights, culturally-representative creative ideas and support through execution.
Research, Strategy, Social Media, Brand Partnerships
Research, Strategy, Social Media, Brand Partnerships
Tubi
LA 24’ - Now
Brand Strategy Manager
LA- Conduct in-depth competitive analysis and audience trend research to identify market opportunities and shape long-term brand strategy.
- Develop strategic briefs that drive innovative B2C and B2B campaigns, aligning marketing initiatives with brand goals.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all external communications.
- Evaluate brand performance through KPI analysis and market research, providing actionable insights to optimize future marketing efforts.
Cash App
LA 20 – 24’
Brand Marketing Lead
LA- Responsible for brand strategy and insights related to the Cash App audience, competitors and culture.
- Managed brand marketing campaigns and content series including (but not limited to) ‘That’s Money, Hot Tips w/ Megan Thee Stallion’, ‘Speed Lessons with Max Verstappen and Red Bull Racing’, Cash App Teens GTM, and the Cash App Presale Ticketing Program.
BlackRock
NYC 16 – 20’
Digital & Brand Strategist
NYC- Led development of brand and creative strategy briefs for our global agency partners (Sylvain Labs and Turner Duckworth) including global tone of voice strategy for the BlackRock brand.
- Assisted in the strategy, development, and socialization of our firm-wide brand architecture.
- Led the development of personas, user journeys and workshops for senior marketing stakeholders across a number of digital transformation projects.
- Built high-fidelity wireframes and authored requirements documents for hand-off to senior stakeholders and developers.
360i
NYC 15 – 16’
UX Designer
NYC- Clients: Toyota, Coca-Cola, Canon, Oscar Mayer, HBO, Stella Artois, Absolut, and A+E
RAPP
NYC 14 – 15’
UX Designer
NYC- Clients: Johnson & Johnson, Pfizer, Gilead, and StartNY.gov
B.A., Political Science
Hampton University,
Hampton, VA
Hampton University,
Hampton, VA
Meg Thee Stallion for Cash App
Lil Nas X for Cash App
Drake 2023 Tour - Partner Sponsorship
Kendrick Lamar - That’s Money’ Campaign
Serena Williams ‘That’s Money’ Campaign
Cash Card x Drake & 21 Savage Tour Presale
Cash App x Red Bull Racing
Cash App 13+ Launch
Cash Card x Kendrick Lamar Tour Presale
Cash App Studios
Cash App 13+ Launch
